Migrating legacy on-premises PBX to the cloud: The tide has turned [whitepaper]

02/07/25 Wavenet
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Cloud is the clear choice for business communications

Industry watchers and pundits all agree that in the cloud-versus-premises PBX debate, the cloud has won. Cloud-based “as a service” solutions are taking off as companies look to the cloud for their unified communications (UC), collaboration, and contact centre needs.

Organisations of all sizes and across all verticals are choosing cloud-based unified communications – also known as unified communications as a service or UCaaS – for bringing together voice, text, messaging, video, conferencing, meetings, and more. With UCaaS, workers can seamlessly communicate over voice, instant messaging, and video from any device and location, improving worker productivity and effectiveness.

The market for cloud-based business telephony services is growing quickly. According to MZA’s 2018 “Global Cloud/Hosted Business Telephony” analysis, end-user revenue is expected to grow to £10.4 billion by 2023, with the installed base of users almost doubling between 2018 and 2023.

Businesses with outdated premises-based PBXs, many of which are being end-of-lifed and no longer supported by their manufacturers, are moving to UCaaS to improve internal and external communications, modernise their communications systems, and access new capabilities and functionality. Click below to learn more...

Explore the full analysis - get the whitepaper here

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What is cloud computing and how it benefits businesses

If you stream films on Netflix or check your email from anywhere in the world, you’re already using the cloud. But for large enterprises, cloud computing is far more than consumer convenience - it’s the foundation for operational agility, cost optimisation, and long‑term resilience. Today, the cloud underpins digital transformation across every industry. It removes the limits of traditional on‑premises infrastructure, replacing them with scalable, secure, and cost‑efficient services delivered over the internet. So, what is cloud computing really? Think of it like a global utility grid Just as organisations don’t generate their own electricity, they no longer need to build and maintain vast IT estates to power their operations. Instead, they plug into a global network of hyperscale data centres and pay only for the capacity they consume. This model transforms IT from a capital‑intensive function into an agile, consumption‑based platform that can grow or shrink instantly with business demand. Demystifying “the cloud”: what it actually is Despite the name, the cloud isn’t ethereal. It’s built from thousands of enterprise‑grade servers housed in heavily protected data centres around the world. These provide: Always‑on global availability Enterprise‑grade physical security Redundant power, cooling and connectivity High‑performance compute and storage resources Instead of storing your data on a single device or server, the cloud stores information across these resilient environments, enabling global access, multi-layer redundancy, and seamless continuity. Reducing enterprise IT costs without compromising capability Historically, enterprises spent heavily on hardware refresh cycles, data centre space, maintenance, and large support teams. Cloud computing removes these constraints. With a cloud operating model, organisations can: Shift from CapEx to OpEx Subscribe to the compute, storage and applications you need - instead of owning hardware. Avoid hardware lifecycle management Infrastructure is continuously refreshed by the cloud provider. Optimise usage Pay only for what you consume, with autoscaling to manage peaks and troughs. Reduce hidden overheads Power, cooling, physical security, patching and maintenance are no longer your responsibility. For large organisations with complex estates, this delivers predictable budgeting and measurable savings. Resilience and data protection: your always‑on safety net Enterprise outages can halt business operations. Traditional on‑premises infrastructure creates single points of failure. Cloud architecture removes this risk with: Built‑in geo‑redundancy Automated backups Multi‑site replication High availability by design If a device is lost, a server fails, or a site experiences disruption, your systems and data remain secure and accessible. This ensures continuity, protects reputation, and reduces recovery time dramatically. Scalability at enterprise scale: power for any demand Scalability is essential for large organisations with fluctuating workloads or global operations. Cloud platforms automatically scale to handle: Seasonal or event‑driven spikes Large-scale data processing Rapid user onboarding Global expansion Capacity expands the moment it’s needed - and scales back down afterwards - allowing enterprises to stay agile and cost‑efficient. Enabling hybrid work and seamless collaboration Enterprise teams are now spread across regions, countries and time zones. Cloud‑based collaboration tools eliminate version control issues and data silos. With cloud productivity solutions: Teams work from a single source of truth Multiple users can co-edit in real time Permissions and governance are centrally managed Hybrid workers get the same consistent experience This dramatically improves operational efficiency and supports a modern, flexible workforce. The cloud isn’t the future - it's the enterprise advantage today For large organisations, the cloud delivers: Lower infrastructure costs Stronger resilience and security Rapid scalability Higher productivity and collaboration Simpler hybrid working Freedom from legacy limitations It’s not a future trend - it’s the foundation of modern business.

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