There’s a well-known joke about a tourist in Ireland who asks one of the locals for directions to Dublin. The Irishman replies: ‘Well sir, if I were you, I wouldn’t start from here’. To us this feels exactly like the AI/data market at the moment. Monetising data, getting value from data - either intrinsic or extrinsic is still quite an endeavour both financial and capability-wise. We have the luxury of working with so many customers that talk to us about this:
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