6 ways to boost patient experience in healthcare

29/08/25 Wavenet
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Healthcare, pharmaceutical and life science organisations can take advantage of cloud and AI technologies to help improve and streamline the patient experience.

By meeting the demand for rapid issue resolution, hyper-personalised experiences and more patient-centric engagements, healthcare providers can get ahead of the curve to deliver more accessible, cost effective care that sets them apart from their peers.

1. Deliver personalised patient engagements

Patients expect providers to use their information to provide quicker responses to enquiries, enable self-service or provide a more joined up patient journey that is personalised to them.

44% of consumers are willing to voluntarily share their personal and health data with healthcare organisations.
- McKinsey

2. Provide omnichannel access

Patients want to engage with their healthcare provider when they like, on the channel they choose whilst maintaining full context of their enquiry.

Less than 20% of healthcare providers are turning their omnichannel vision into an actionable plan.
- McKinsey

3. Enable self-service management tools

AI technology allows patients to be in control of their care. They can book, amend or cancel appointments, request repeat prescriptions or even access test results.

87% of patients say scheduling their own appoints should be as easy as booking an Uber.
- Optum

4. Integrate physical and digital patient journeys

Offering remote medical care to underserved communities expands access but requires integration into the patient journey. Being able to assess, route and access digital offerings based on need and urgency can be provisioned with cloud foundations.

21% CAGR for the UK telehealth market between 2024 - 2030.
- Grandview Research

5. Embrace digital transformation within healthcare provision

Automatic call routing can triage patient enquiries and route them accordingly, and if harnessed, generative AI can detect symptoms of potentially hidden illnesses from the tone and words a patient uses - including depression, PTSD, dementia and even heart disease.
- Publicis Sapient

38% of healthcare organisations have begun exploring and experimenting with publicly available gen AI models.

6. Exceed patient expectations by placing them at the centre of everything

Not only do patients expect rapid and thorough treatment, they now want to be more heavily involved in when, where and how their treatment is delivered.
- Personalised Care Institute

92% of patients want more involvement than they currently have in their healthcare decisions.

Healthcare is evolving, and so are patient expectations

Here are six powerful ways cloud and AI can help providers deliver faster, more personalised, and more accessible care. Leveraging our digital transformation expertise and Five9’s industry-leading cloud contact centre technology, healthcare organisations have the tools to create seamless patient journeys, enable self-service, integrate digital and physical care, and exceed expectations - all while improving outcomes and reducing costs.

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Business continuity software: from compliance tool to strategic advantage

For many organisations, business continuity software still sits in the category of “necessary but non-essential”, a line item justified by regulation or audit, rather than by value. Too often, it’s viewed as an insurance policy that rarely gets used and delivers little measurable return. That perception is understandable. But it’s also fundamentally flawed. After more than three decades working across business continuity, operational resilience, and crisis management, I’ve seen first-hand how organisations behave under pressure. I’ve also worked with a wide range of continuity platforms, some impressive, others far less so. What has become increasingly clear is this: when the right software is implemented well, it materially strengthens an organisation’s ability to withstand disruption. And the larger and more complex the organisation, the greater that advantage becomes. Clarity in the moments that matter most Disruption compresses time and amplifies uncertainty. In those moments, resilience is not about having a document on a shelf, it’s about having absolute clarity on what needs to happen next. When an incident unfolds, leaders and response teams must be able to answer critical questions immediately: What actions need to be taken, and in what order? Who needs to be informed, and what do they need to know? Which services are truly critical and must be prioritised? Where and how will those services be recovered? And if recovery isn’t possible, what is the agreed fallback? Most organisations already hold the answers to these questions, but they’re scattered across spreadsheets, documents, and systems, often owned by different teams and updated at different times. In a crisis, that fragmentation quickly becomes a liability. This is where business continuity software proves its value. At its best, business continuity software does far more than store plans. It helps organisations understand themselves. By capturing and structuring information on critical services, recovery objectives, and the dependencies that underpin them, these platforms provide visibility that simply isn’t achievable through manual approaches alone. Technology, suppliers, facilities, data, and key people can all be mapped in a way that shows not just what’s important, but why it’s important and what it depends on. This insight enables organisations to create clear, actionable response strategies, playbooks, and contact groups that can be relied upon under pressure. It also allows teams to challenge assumptions, identify single points of failure, and uncover hidden risks before an incident exposes them. Many modern platforms also support real-time dependency analysis and data-gap reporting. This makes it possible to visualise upstream and downstream impacts and quickly understand the consequences of disruption. Attempting this level of analysis using spreadsheets or disconnected documents is slow, inefficient, and highly prone to human error, particularly during an incident. A single source of truth, when you need it most Another often overlooked benefit of business continuity software is the ability to act as a central, trusted source of truth. When offices are inaccessible, internal systems are unavailable, or teams are working remotely, continuity information still needs to be accessible. Secure, off-site platforms, typically available via both web browser and mobile, ensure that plans, contacts, and response information remain available even when the organisation itself is under strain. In practice, this accessibility can be the difference between a coordinated response and a reactive scramble. How business continuity software supports resilience Increasingly, business continuity software is being used not just to support response, but to underpin broader operational resilience objectives. Platforms such as Shadow-Planner, for example, are designed to help organisations move beyond static documentation and treat resilience as a living capability. By bringing together critical service identification, dependency mapping, recovery planning, and crisis response within a single environment, such tools help organisations maintain a clear, current view of their operational risk landscape. Used effectively, business continuity software supports better decision-making, clearer accountability, and faster mobilisation during disruption. It reduces reliance on individual knowledge, simplifies complexity, and helps ensure that the right information is available to the right people at the right time. Key takeaways Business continuity software should not be viewed as a compliance artefact or an emergency-only tool. When implemented and maintained properly, it becomes a strategic enabler, one that reduces risk, strengthens preparedness, and supports confident, coordinated action when disruption occurs. In an environment where resilience is increasingly scrutinised by regulators, customers, and boards alike, the real value of these platforms lies not in the software itself, but in the organisational clarity they enable. The right business continuity software doesn’t just help organisations respond to incidents. It helps make them stronger. By embedding resilience into everyday operations, it improves visibility of critical services, keeps plans accurate and actionable, and supports better decision-making. Business continuity becomes part of how the organisation operates, not just something it turns to in a crisis. About the author Colin Jeffs MBCI transitioned into business continuity from IT project management, where resilience was a core requirement of system implementation. He has over 30 years’ experience in business continuity, operational resilience, and crisis management, holding senior leadership roles within major financial institutions in the City of London. Colin now leads Wavenet’s award-winning operational resilience consulting and software division and co-designed the latest version of Shadow-Planner.

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