Wavenet Managed Voice Programme gives MSPs a zero-investment route into voice and advanced unified communications, backed by Wavenet expertise and support.
Wavenet Wholesale has announced an expanded partnership with 8x8, enabling MSPs to offer a fully managed communications solution under their own brand through the Wavenet Managed Voice Programme, without investing in specialist voice infrastructure or engineering resource.
The partnership brings together 8x8’s unified platform for contact centre, business phone, video and chat with Wavenet Wholesale’s channel support capability. Wavenet’s Managed Voice Programme combines access to the 8x8 platform with the expertise and operational infrastructure partners need to take the solution to market as their own – from pre-sales guidance and sales specialists to provisioning and engineering support. Partners without their own billing solution can also make use of Wavenet’s existing white-labelled billing service.
For MSPs that have traditionally stayed away from voice because of its cost and complexity, the model provides a faster, lower-risk route into an underserved market. Instead of recruiting dedicated voice engineers – an investment that can cost £30,000 to £40,000 per person each year before the cost of wider support coverage – partners can access Wavenet’s established in-house team on a pay-as-you-go basis, at a fraction of the price.
The service is designed to remain invisible to the end customer. Opportunities and support requests are handled in the channel partner’s name, allowing MSPs to retain ownership of the customer relationship and present a consistent experience under their own brand. The wrapped service extends beyond a basic unified communications product to include the specialist expertise and day-to-day support needed to sell, deploy and manage it successfully.
Several partners including Novem (Risc IT) and System Active have already signed up, with further existing Wavenet Wholesale partners preparing to adopt the service. It also offers a practical migration route for providers and their customers that remain reliant on historic voice platforms.
Jon Harris, Head of Wholesale at Wavenet, comments: “Thousands of MSPs avoid voice because building the capability in-house is costly, complex and difficult to resource around the clock. As a result, many are missing a significant opportunity within their existing customer base.
“This partnership removes those barriers. Partners can go to market quickly, with no upfront investment, while retaining their brand and customer relationship. They gain Wavenet’s people and technical expertise behind the scenes, alongside the strength of 8x8’s platform.
“Wavenet and 8x8 already have a successful relationship, so this is a natural next step: taking what we know works and making it available to the channel through a fully wrapped Managed Voice Programme.”
Emily Masterton, VP EMEA, Channel and Sales at 8x8, comments: “MSPs are under growing pressure from their customers to deliver modern, integrated communications, but voice and contact centre have long been seen as too specialist for many to take on. By combining the 8x8 platform with Wavenet’s proven expertise and support, this programme gives partners a straightforward way to add those capabilities to their portfolio under their own brand.”
Claire Snow, Director UK Channel Sales at 8x8 adds further comment: “Wavenet has consistently demonstrated what can be achieved with 8x8, and through the Managed Voice Programme, more partners can now deliver the same level of customer experience, reliability and innovation to the businesses they serve."
Wavenet’s track record with 8x8 includes being named 8x8 Resell Partner of the Year 2025 and Contact Centre Partner of the Year 2025. The 8x8 platform serves more than three million business users and offers integrated analytics, end-to-end encryption and a 99.999% uptime service-level agreement, supported by more than 35 data centres and availability in over 55 countries.
For more information about the service, visit: 8x8 Reseller & Partner UK | Cloud, Contact Centre & UC Provider – Wavenet